5 common mistakes made when booking entertainment and how to avoid them.

This is very important, especially in this modern age of ours, where people get easily offended by the least minute thing. It’s vital that you verify whether the presenter’s material is absolutely clean or not, else there might just be trouble waiting patiently for you on the horizon. I recently performed at a program for a Fortune 500 company, who had also hired a comedian. The comedian was hilarious and the audience loved him but then he let a few, very minor swear words slip out. In fact, I didn’t even catch them... but the wife of one of the company’s big-wig partners did. She stormed out of the program dragging her husband along with her. The CEO immediately shot an angry look at the poor event planner. The event planner came up to me and said, “Oh great, now I have to spend the whole of tomorrow trying to smoothen that out. That’s just what I need.” Bottom line: Make sure the entertainer you book understands the importance of not offending a single guest at your event. 

This is very important, especially in this modern age of ours, where people get easily offended by the least minute thing. It’s vital that you verify whether the presenter’s material is absolutely clean or not, else there might just be trouble waiting patiently for you on the horizon.

I recently performed at a program for a Fortune 500 company, who had also hired a comedian. The comedian was hilarious and the audience loved him but then he let a few, very minor swear words slip out. In fact, I didn’t even catch them... but the wife of one of the company’s big-wig partners did. She stormed out of the program dragging her husband along with her. The CEO immediately shot an angry look at the poor event planner.

The event planner came up to me and said, “Oh great, now I have to spend the whole of tomorrow trying to smoothen that out. That’s just what I need.”

Bottom line: Make sure the entertainer you book understands the importance of not offending a single guest at your event. 

There are a lot of magicians out there that perform the same magic, just like every other magician. This is going to be boring to your audience and will come off as out dated, especially to the people who have seen those tricks time and time again. When you hire a magician, make sure they have some sort of proof that the magic they perform is suitable for modern audiences of sophisticated professionals. A very easy way to do this is by simply asking the magician to provide a preview of a few of his/her favorite original effects or tricks. Bottom line: Obtain a Proof and save yourself the embarrassment. While there are some good entertainers who can recycle old tricks and make then new and fresh, most of them just perform bad versions of old tricks that have been seen time and time again.

There are a lot of magicians out there that perform the same magic, just like every other magician. This is going to be boring to your audience and will come off as out dated, especially to the people who have seen those tricks time and time again. When you hire a magician, make sure they have some sort of proof that the magic they perform is suitable for modern audiences of sophisticated professionals. A very easy way to do this is by simply asking the magician to provide a preview of a few of his/her favorite original effects or tricks.

Bottom line: Obtain a Proof and save yourself the embarrassment. While there are some good entertainers who can recycle old tricks and make then new and fresh, most of them just perform bad versions of old tricks that have been seen time and time again.

In many cases, you can avoid falling victim to bad entertainers, agencies, or bureaus, by simply insisting that they give you a 100% money back guarantee if you are not satisfied with their presentation. This is the ultimate test as to whether someone truly believes in what they are offering beyond a reasonable doubt, or if they are just full of hot air. If someone really believes that the quality they bring is absolutely superb, then they shouldn’t hesitate to guarantee it. Bottom line: Some performers may argue that people will take advantage of them if they offer a guarantee. This is a bunch of junk. In the 15 years that I have offered a guarantee and through the thousands of events, no one has EVER requested their money back. In fact many companies have me back year after year. If the performer you’re considering for your event won’t back up their presentation with a guarantee...WATCH OUT!

In many cases, you can avoid falling victim to bad entertainers, agencies, or bureaus, by simply insisting that they give you a 100% money back guarantee if you are not satisfied with their presentation.

This is the ultimate test as to whether someone truly believes in what they are offering beyond a reasonable doubt, or if they are just full of hot air. If someone really believes that the quality they bring is absolutely superb, then they shouldn’t hesitate to guarantee it.

Bottom line: Some performers may argue that people will take advantage of them if they offer a guarantee. This is a bunch of junk. In the 15 years that I have offered a guarantee and through the thousands of events, no one has EVER requested their money back. In fact many companies have me back year after year.

If the performer you’re considering for your event won’t back up their presentation with a guarantee...WATCH OUT!

Many event planners see entertainers as interchangeable (e.g. all magicians are the same, all DJs are the same, all comedians are the same, etc), but the truth is, each entertainer is different. Like every other profession, some entertainers are great, some are okay, and some are just terrible! You should treat your entertainment choice the same way you treat your choice of venue, caterer, decorators. You need to find the one that best suits your event, and of course, one that is within your budget. More often than not, l receive calls that goes something like, Hi “Is this Adam Wilber? How much do you charge?” This shows that they are solely concerned about price, and that doesn't work for me. So I usually would end up politely declining to quote a price, and instead get them a referral or two. The fact is, you need to hire an entertainer that not only fits the needs of your event, but one that will help you to achieve the outcome you desire. When you contact a seasoned entertainer, they should be asking you questions about your event including your needs and wants. If they spend the entire conversation telling you about how great they are, you may want to look elsewhere. I always ask potential clients all sorts of questions, because I want to make sure I’m a great fit for their event. If I don’t feel like I’m going to be the best fit, I would recommend someone who I believe will be a better fit. Bottom line: Look for an entertainer that has your best interests in mind. Be on the look-out for The Jack-of-all-Trades (and master of none) type of performers.

Many event planners see entertainers as interchangeable (e.g. all magicians are the same, all DJs are the same, all comedians are the same, etc), but the truth is, each entertainer is different. Like every other profession, some entertainers are great, some are okay, and some are just terrible! You should treat your entertainment choice the same way you treat your choice of venue, caterer, decorators. You need to find the one that best suits your event, and of course, one that is within your budget.

More often than not, l receive calls that goes something like, Hi “Is this Adam Wilber? How much do you charge?” This shows that they are solely concerned about price, and that doesn't work for me. So I usually would end up politely declining to quote a price, and instead get them a referral or two.

The fact is, you need to hire an entertainer that not only fits the needs of your event, but one that will help you to achieve the outcome you desire. When you contact a seasoned entertainer, they should be asking you questions about your event including your needs and wants. If they spend the entire conversation telling you about how great they are, you may want to look elsewhere.

I always ask potential clients all sorts of questions, because I want to make sure I’m a great fit for their event. If I don’t feel like I’m going to be the best fit, I would recommend someone who I believe will be a better fit.

Bottom line: Look for an entertainer that has your best interests in mind. Be on the look-out for The Jack-of-all-Trades (and master of none) type of performers.

Unfortunately, there are lots of self-proclaimed “corporate entertainers” who call themselves professionals, but do nothing more than put on bad shows, waste your money and embarrass you, as the host. So, how do you know you’re getting a pro? Here are a few valuable tips and questions to ask before you make your final decision. 1.  Does the performer have at least 10 years of professional experience? 2.  Do they have an updated web site? This is definitely an indicator. Having a good web site does not guarantee that the entertainer is good, but it is a sign that the entertainer is serious about their business. 3.  A true professional will want to customize each show accordingly, keeping in mind the nature of the event and the audience demographic. Great, customized entertainment will not only make you look like a real hero in the eyes of your guests, even your boss or CEO will be pleased. 4.  Is their material clean and appropriate? Or do you have apprehensions that the performer might not very well your event?  The ideal corporate magician for example, should have a clean act, yet still be highly entertaining. Bottom line: Scrutinize the credentials of the entertainment you are getting, very well.

Unfortunately, there are lots of self-proclaimed “corporate entertainers” who call themselves professionals, but do nothing more than put on bad shows, waste your money and embarrass you, as the host.

So, how do you know you’re getting a pro?

Here are a few valuable tips and questions to ask before you make your final decision.

1.  Does the performer have at least 10 years of professional experience?

2.  Do they have an updated web site? This is definitely an indicator. Having a good web site does not guarantee that the entertainer is good, but it is a sign that the entertainer is serious about their business.

3.  A true professional will want to customize each show accordingly, keeping in mind the nature of the event and the audience demographic. Great, customized entertainment will not only make you look like a real hero in the eyes of your guests, even your boss or CEO will be pleased.

4.  Is their material clean and appropriate? Or do you have apprehensions that the performer might not very well your event?  The ideal corporate magician for example, should have a clean act, yet still be highly entertaining.

Bottom line: Scrutinize the credentials of the entertainment you are getting, very well.

 7 apps to make your event planning easier and more efficient. 

I hope you got something of value from this. I'd love to hear from you:
info@AdamWilber.com
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