Many event planners see entertainers as interchangeable (e.g. all magicians are the same, all DJs are the same, all comedians are the same, etc), but the truth is, each entertainer is different. Like every other profession, some entertainers are great, some are okay, and some are just terrible! You should treat your entertainment choice the same way you treat your choice of venue, caterer, decorators. You need to find the one that best suits your event, and of course, one that is within your budget.
More often than not, l receive calls that goes something like, Hi “Is this Adam Wilber? How much do you charge?” This shows that they are solely concerned about price, and that doesn't work for me. So I usually would end up politely declining to quote a price, and instead get them a referral or two.
The fact is, you need to hire an entertainer that not only fits the needs of your event, but one that will help you to achieve the outcome you desire. When you contact a seasoned entertainer, they should be asking you questions about your event including your needs and wants. If they spend the entire conversation telling you about how great they are, you may want to look elsewhere.
I always ask potential clients all sorts of questions, because I want to make sure I’m a great fit for their event. If I don’t feel like I’m going to be the best fit, I would recommend someone who I believe will be a better fit.
Bottom line: Look for an entertainer that has your best interests in mind. Be on the look-out for The Jack-of-all-Trades (and master of none) type of performers.